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The Comprehensive Guide to Re-engaging Churned Customers

About the Paper

The Comprehensive Guide to Re-engaging Churned Customers describes the importance of churn, how data can distinguish different types of churned customers, actions to win back churned customers, and optimization techniques to improve results over time.  From Optimove.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.