CDPI Letterhead.jpg

Get ready to download...

A Better Way to Define Your VIPs

About the Paper

A Better Way to Define Your VIPs offers a pre-programmed Excel template and step-by-step guide to selecting your most valuable customers.  From Optimove.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.