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Grow Your Business through Your Existing Customers

About the Paper

Grow Your Business through Your Existing Customers explains how Optimove’s unique suite of technologies enables marketers to maximize customer engagement, loyalty and lifetime value.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.