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Case Study: How Access Intelligence Built Customer Profiles

About the Paper

Access Intelligence Case Study shows how Access Intelligence used Lytics to build unified customer profiles and use them for highly specialized marketing programs.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.