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About the Paper Lytics Solution Overview describes Lytics features to build a real time single customer view, create behavior-driven marketing segments, analyze content performance, and monitor the customer journey. About the CDP Institute The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.
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