Lytics Solution Overview

About the Paper

Lytics Solution Overview describes Lytics features to build a real time single customer view, create behavior-driven marketing segments, analyze content performance, and monitor the customer journey.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.