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Selecting the Right Customer Data Platform For Your Business

About the Paper

Selecting the Right Customer Data Platform For Your Business offers 10 simple questions to ask to identify the right CDP for your needs.  From mParticle.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.