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Next Best Offer Marketing

About the Paper

Next Best Offer Marketing delves into next best offer marketing and the five keys in using it to build superior customer relationships.  From NGDATA.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.