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Periodic Table of App Data SDKs

About the Paper

Periodic Table of App Data SDKs illustrates the huge number of Software Development Kits that marketers can implement for different purposes. From mParticle.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.