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SessionM Customer Analytics

About the Paper

SessionM Customer Analytics describes how the SessionM platform couples a real-time understanding of customer behavior as it happens with an ability to respond to that behavior across any channel in milliseconds, resulting in happier, more profitable and more loyal consumers.


About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.