CDPI Letterhead.jpg

Get ready to download...

How to Build a Mobile Data Strategy The Right Way

About the Paper

How to Build a Mobile Data Strategy The Right Way shows how to align product, marketing, and engineering to minimize wastage and maximize value.  From mParticle.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.