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A Buyer's Guide to Customer Data & Engagement Platforms

About the Paper

A Buyer's Guide to Customer Data & Engagement Platforms describes how customer data and engagement platforms consolidate data silos and also enable organizations to act on that data.  It then outlines essential questions to ask vendors when evaluating a customer data and engagement solution.  From SessionM

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.