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How AI Can Transform Customer Engagement

About the Paper

How AI Can Transform Customer Engagement describes how SessionM uses AI to identify marketing opportunities that have the highest ROI for brands and ultimately provide a holistic understanding of customer behavior.  From SessionM.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.