Guide to Selecting the Right Customer Data Platform

About the Paper

Guide to Selecting the Right Customer Data Platform maps RedPoint's system against Gartner, Forrester, and CDP Institute definitions for CDPs and provides a handy glossary of CDP terms.  From RedPoint Global.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.