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Customer Engagement Is at the Heart of Digital Transformation

About the Paper

Customer Engagement Is at the Heart of Digital Transformation presents three imperatives that will accelerate companies' digital transformation efforts and meet the rising expectations of the omni-present customer.  From RedPoint Global.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.