CDPI Letterhead.jpg

Get ready to download...

CDP Survey

About the Paper

CDP Survey analyzes user interests, current systems, and state of CDP deployment.  It explores differences in CDP use by industry, business size, and region.  From the CDP Institute.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.