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DMP vs RedPoint CMP: Data-Driven Marketing in the Age of Platform Confusion

About the Paper

DMP vs RedPoint CMP: Data-Driven Marketing in the Age of Platform Confusion explains the differences between RedPoint's Convergent Marketing Platform and a Data Management Platform. From RedPoint Global.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.