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How Customer Data Platforms Support Account Based Marketing

About the Paper

How Customer Data Platforms Support Account Based Marketing explains the data requirements for Account Based Marketing and why Customer Data Platforms meet them better than marketing automation or CRM systems. From ZenIQ.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.