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This is not the most recent report. Click here for the June 2018 update.
About the Paper
CDP Industry Update January 2018 identifies trends within the global CDP industry, including vendors, employment, funding, growth rates, and regional distribution. Read it to learn what CDP vendors have been doing and what they'll do next. From the CDP Institute.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.