CDPI Letterhead.jpg

Get ready to download...

Future Proof Your Marketing Technology

About the Paper

Future Proof Your Marketing Technology shows how to design a component-based marketing architecture that preserves flexibility and can quickly adapt to whatever new technologies come next.  From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.