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Unlock Your Customer Data for Marketing Advantage

About the Paper

Unlock Your Customer Data for Marketing Advantage descirbes how Arm Treasure Data's Enterprise CDP lets you outsource the complex task of data consolidation to unify all your data, analyze it in any way you want to, and then engagewith your customer in a personalized manner – at scale.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.