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Maximizing the Monetization of Your Customer Data within the Boundaries of GDPR

About the Paper

Maximizing the Monetization of Your Customer Data within the Boundaries of GDPR describes how a Customer Data Platform helps to centralize control over your customer data, supports compliance with GDPR, and drives additional value.  From NGDATA.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.