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Customer Data Proficiency Framework

About the Paper

Customer Data Proficiency Framework offers a step-by-step process to get started on your path to a unified, actionable customer view, beginning where you are and at a trajectory that’s right for your organization.  From BlueConic.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.