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How Hospitality Brands Can Eliminate Data Silos and Activate All of their Customer Data

About the Paper

How Hospitality Brands Can Eliminate Data Silos and Activate All of their Customer Data shows how unifying and activating data from online travel agencies, in-house reservation logs, loyalty programs, mobile app usage, and credit card usage, lets hospitality brands reach more consumers, efficiently acquire new customers, and maximize marketing performance. From Amperity.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.