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How Customer Data Mastery Will Determine Who Dominates the Air Travel Industry

About the Paper

How Customer Data Mastery Will Determine Who Dominates the Air Travel Industry defines the path forward for airlines, exploring how to harness customer data and technology trends along with shifting consumer expectations to drive unprecedented growth.  From Amperity.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.