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Leveraging Data in the Multi-Screen Era

About the Paper

Leveraging Data in the Multi-Screen Era explains using Tealium to integrate mobile data seamlessly across your techstack to engage your customers on any device, at any time and with a consistent and relevant message.  From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.