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Importance of Marketing Master Data Management and the Golden Record

About the Paper

Importance of Marketing Master Data Management and the Golden Record explains why complex processing is needed to produce the most accurate customer data. From RedPoint Global.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.