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Data Zero to Data Hero

About the Paper

Data Zero to Data Hero takes you through the four most common stages of data culture and how companies can accelerate their progress to the next level.  From Lexer.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.