November 19, 2019

Episerver Buys Idio for Advanced Recommendations

Episerver Buys Idio for Advanced Recommendations

Episerver

Here’s yet another acquisition of a recommendation engine vendor: digital experience platform Episerver has purchased Idio, which tracks individual customer behaviors and recommends best actions in real time. This follows recent acquisitions of Custora by Amperity, RichRelevance by Manthan, and Boxx.ai by Netcore.

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ZoomInfo Buys Komiko to Guide Sales Actions

ZoomInfo

Komiko is a different type of recommendation engine: it predicts buyer behaviors and suggests best actions to sales people. They’ve just been bought, too, by market intelligence vendor ZoomInfo, which in turn is owned by B2B data compiler DiscoveryOrg.

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CDP Industry Will Grow 27.5% Per Year Through 2025: ComCap Study

ComCap

This study from investment firm ComCap puts these deal in perspective with an overview of the marketing software industry and deep(ish) dives into customer engagement platforms (personalization engines), digital experience platforms (delivery engines), and CDPs. They project a 27.5% annual growth for CDP from 2019 through 2025. Also includes detailed lists of marketing software funding, acquisitions, and public companies.

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