The bad news: adtech vendor and erstwhile CDP IgnitionOne is going out of business. There was no formal announcement but creditors and investors have been notified that the company is selling its assets to help pay its debts. More evidence of adtech’s deepening woes.
The mixed news: the Firefox browser will block a standard ID designed to help advertisers track users without third-party cookies. The ID is being developed by the DigiTrust consortium, a project led by the industry group IAB Tech Lab. Whether this is good or bad news depends on your attitude towards privacy.
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