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December 6, 2019

LiveRamp and Others Offer Consent Management

Ogury Raises $50 Million for Consent-Based Advertising

PR Newswire

Consent-based mobile ad network Ogury has raised $50 million, bringing its total to $92 million. Ogury asks directly for user consent to track online behaviors and uses the results to build profiles and serve highly targeted ads across more than 400 million mobile devices. Ogury has focused on consumer consent since 2014; ironically, GDPR and similar regulations may reduce its competitive edge as other firms to adopt similar approaches.

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LiveRamp and Transfon Offer Consent Management Solutions

LiveRamp, PR Web

Sure enough, there’s plenty of other consent technology on offer. Exhibit A: identity data vendor LiveRamp is offering publishers and marketers a consent management platform called Privacy Manager. Exhibit B: Transfon, which offers a variety of products for digital publishers, ecommerce, and airlines, has added a CCPA module to its UniConsent privacy compliance solution.

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Sourcepoint Captures Consent on Smart TVs

Sourcepoint

Ah, but what about capturing consent from smart TV viewers, you may wonder.  Not to  worry: privacy compliance vendor Sourcepoint has launched a solution that lets over-the-top (OTT) and connected TV (CTV) devices capture preferences and share them across platforms.

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