Private equity investors continue to pour money into customer experience systems. The latest is a $4.3 billion deal to take private LogMeIn, whose products include remote access (LogMeIn), collaboration (join.me) and Webinars (GoToWebinar). The price is less than 4x revenue, astonishingly low for the tech industry.
On a smaller scale but closer to home, Account-Based Marketing vendor Terminus has purchased Sigstr, which puts ad messages into email signatures. Price wasn’t announced but you can bet they paid more than 4x revenue.
Sticking with financial news: integrated business application vendor Odoo just raised $90 million. The deal is a trend trifecta: open source, all-in-one software platforms, and private equity investors. Odoo claims 4.5 million users, most on its free version but some paying for Odoo Enterprise.
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