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December 20, 2019

Benchmarks for CX, Webcasts, and Email

Mobile Devices View 82% of Webcasts: Intrado Study

Intrado

The News Gods have left for vacation, leaving behind a few surveys to read during the holiday break. You might start with this Intrado set of Webcast benchmarks. They found that 39% of registrants actually attend on the appointed day, 61% of Webcasts include video, and 82% are accessed on mobile devices. That last suggests you might want to rethink those small-print graphics.

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Half of Users Would Unsubscribe from Daily Emails: Twilio SendGrid Report

Twilio SendGrid

Looking for email benchmarks instead? Twilio SendGrid has a ton, including open rate (14.5%), click rate (1.6%), and emails per month (8.3). Frequency is a big deal: 54% would unsubscribe from emails if a company mailed them daily – even about products they find interesting. Lots more on the impact of personalization, ideal number of images, optimal copy length, and more.

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Phone Agents Beat Chatbots for Customer Experience: Qualtrics Survey

Qualtrics

Want to explore customer experience in general? Take Qualtrics’ self-assessment and compare your results with others in your industry. Plus learn how companies organize their CX efforts, what separates leaders from laggards, and satisfaction by channel. Just the thing to kick off that long winter’s nap.

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