Title search:

January 6, 2020

Digital Ad Spend Exceeded Traditional U.S. Media in 2019

Digital Ad Spend Exceeded Traditional U.S. Media in 2019: PubMatic Study

PubMatic

Digital advertising exceeded traditional U.S. media spending for the first time in 2019 and will account for two-thirds of the total by 2023, according to this PubMatic report. You knew that programmatic transactions and mobile ads are dominant. But did you realize that private marketplaces accounted for 49% of U.S. real-time bidding spend in 2019 and will reach 51% in 2020?

Read More

Cadent Buys 4INFO to Map Devices to TV Households

Cadent

Television may be losing ground to Internet advertising but it’s far from dead. In fact, it’s being reborn as a highly targeted medium by companies like 4INFO, which maps multiple devices back to TV households. Cadent, which sells ads across traditional and non-traditional TV, just bought 4INFO to bolster its cross-channel capabilities.

Read More

Just Half of Consumers Find Most Ads Relevant: DISQO Report

DISQO

The premise behind all this digital advertising is that consumers will see more relevant ads. Most consumers (82%) agree that’s what they want, according to this DISQO survey, although just half (53%) say they usually get it. Unsurprisingly, irrelevant ads make most people unhappy (57%).

Read More

 

Share: https://www.cdpinstitute.org/Newsletter/Blog1043/01-06-20-Digital-Ad-Spend-Exceeded-Traditional-U-S-Media-in-2019

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2020 CDP Institute. Privacy Policy | Terms of Use