January 13, 2020

D&B Buys B2B Data Collector Orb Intelligence

D&B Buys B2B Data Collector Orb Intelligence

Dun & Bradstreet

Dun & Bradstreet last week announced it has bought business data compiler Orb Intelligence. The deal complements D&B’s purchase last year of the Lattice Engine CDP.

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Sisense Raises $100 Million More for Data Analytics

Sisense

Data analytics vendor Sisense announced a funding round of over $100 million, bringing total investment to more than $274 million. Sisense isn’t exactly a martech firm but it’s certainly used by marketers to analyze their data. And, hey, we don’t get to write about deals this big very often.

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Most UK Web Sites Break GDPR Consent Rules: Study

Arxiv

Okay, enough daydreaming about what you’d do with $100 million. Back in reality, a university study found that 11.8% of UK Web sites are collecting consent in ways that meet GDPR requirements. The study also looked at the impact on consent rates of different configurations – providing guidance on what to do or what to avoid, depending on how you look at things.

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