January 31, 2020

Dentsu Aegis Network’s Merkle Buys 4Cite and DigitalPi

Dentsu Aegis Network’s Merkle Buys 4Cite and DigitalPi

Merkle

We have a clutch of acquisition news today, Dear Reader. Dentsu Aegis Network’s Merkle agency alone accounts for two items: purchase of data services technology company 4Cite and of B2B marketing consultancy Digital Pi. 4Cite is especially interesting, since it aggregates first party information for its retail clients to understand customer intent and improve identity resolution. It’s another way to compensate for the expected demise of third party cookies.

Read More

GoDaddy Buys Over for Small Business Content Creation

GoDaddy

Web services giant GoDaddy just bought Over, which offers a smart phone app for small businesses to create social media content, email campaigns, and Web sites. The company says that Over had more than one million active users who create more than 220,000 projects every day. Apparently small business owners are more interested in marketing than we thought.

Read More

Avast Shuts Down Jumpshot After Data Gathering Report

Venture Beat

Here’s an anti-acquisition: Antivirus software vendor Avast is shutting down its Jumpshot subsidiary, which was just revealed to be selling huge amounts of browsing data from Avast users. The data was technically anonymous and technically gathered with user consent, but new privacy attitudes now make Jumpshot’s practices harder to defend.

Read More

 

Share: https://www.cdpinstitute.org/Newsletter/Blog1068/01-31-20-Dentsu-Aegis-Network-s-Merkle-Buys-4Cite-and-DigitalPi

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2020 CDP Institute. Privacy Policy | Terms of Use