February 17, 2020

Updates from Our Department of the Obvious

Consumers Dislike Irrelevant Content: Boston Digital Report

Boston Digital

Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. The boss got a great deal on a travel package to China last week and took the staff on a retreat, leaving me in charge. I’m a bit jealous but glad I can share some of what’s been piling up. We’ll start with this Boston Digital report that the promotions, informational content, and exclusive deals are the kinds of social media content most likely to lead to a purchase. Even more obvious: irrelevant, boring or overwhelming amounts of social content will push followers away. Great job, guys.

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Consumers Want to Know How Companies Use Their Data: Braze Study

Braze

Next we have a study from Braze that found 95% of U.S. adults think privacy laws should do more to protect their data and 84% have walked away when a company asked for too much personal information. Think it’s obvious that companies should tell consumers how their data is used? You’re right: so do 99% of executives and 94% of consumers.

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FTC To Examine Ten Years of Big Tech Acquisitions

Federal Trade Commission

Finally, in honor of President’s Day, our Who’s Buried in Grant’s Tomb Award goes to the U.S. Federal Trade Commission, which has announced it will examine every acquisition made by Alphabet, Amazon, Apple, Facebook and Microsoft in the past ten years to see if they were trying to stifle competition. Bets don’t get much safer.

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