Title search:

February 19, 2020

75% of Marketers Say They Have a CDP

75% of Marketers Say They Have a CDP: Merkle Survey

Merkle

Seventy-five percent of marketers told Merkle they had a CDP in this survey. Merkle was having none of it, citing the figure as a sign of confusion about what a CDP is. Sad but true. Lots of other, presumably more reliable information on personalization, tech spending, and more.

Read More

Hitwise Shuts Down After Losing Clickstream Data

Ad Exchanger

Online measurement firm Hitwise has abruptly closed its doors, less than a month after it lost data feeds (almost certainly) from Jumpshot, which was itself shut down due to privacy issues. It makes life harder for marketers but does show that privacy regulations are having some real-world effect.

Read More

Facebook Offers Ideas on Regulating Itself

Protocol

Facebook faces no immediate existential threat but the Hitwise news must still cause a tiny shiver somewhere in its icy soul. They published a white paper today trying to guide regulatory discussion in a favorable direction, mostly asking for rules that mimic the way they already do business. Because they’re doing a great job, right?

Read More

 

Share: https://www.cdpinstitute.org/Newsletter/Blog1083/02-19-20-75-of-Marketers-Say-They-Have-a-CDP

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2020 CDP Institute. Privacy Policy | Terms of Use