One of the stories we’ve been chasing this year is growth of the B2B data market. Here’s another episode: ZoomInfo, formerly known as DiscoverOrg, has filed for a $500 million Initial Public Offering. The S-1 shows $293 million revenue in 2019 and a $84 million loss, due mostly to $102 million interest expense on $1.2 billion in long term debt.
Customer experience management is another continuing saga. Today’s installment finds loyalty services firm Maritz selling its MaritzCX software business to InMoment, which was itself acquired last May by private equity firm Madison Dearborn Partners. Maritz seems to be in a house cleaning mood: they sold their Mystery Shopping business to Ipsos in February.
Let’s thicken the CX plot a bit further. NTT has published its Global Customer Experience Benchmarking Report since 1997 so they have some street cred. Lots of interesting data here but let’s just go with: most organizations have eight or more contact channels but just 24% offer consistent cross-channel experience…while 66% have no cross-channel contact management strategy at all.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.