B2B relationship intelligence platform Affinity has purchased Toronto-based Nudge.ai, a somewhat-similar product which shut down in January. Nudge closed its doors when they still had enough money in the bank to pay off all creditors and return a bit to investors. Did I mention they’re Canadian?
Coveo, which matches content to user behaviors, has extended its system to offer relevant advice as customers are using online products. “In-Product Experience Intelligence” joins Coveo applications for e-commerce and Web site search.
Today’s secret word is “intelligence”, so we’ll finish with audience intelligence vendor DataQ.ai, which provides e-commerce marketers with automated recommendations for advertising campaigns. They just launched their latest version which lets users specify campaign goals. Pricing starts as low as $19 per month.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.