Location data vendors Foursquare and Factual are merging. The combined firm will provide marketers with data on movements by more than 500 million devices worldwide, including a panel of 25 million always-on users. Foursquare bought Placed, another competitor, in May 2019.
Data privacy vendor Privitar has raised a $80 million Series C, more than doubling its total to $143.5 million. Privitar lets companies control access to customer data to help companies ensure compliance with privacy regulations.
We could finish with last week's 5.2 million name data breach at Marriott but that is barely news these days. So let’s instead share this 23-country study on consumer trust in digital media from GroupM. Just half of global consumers feel technology improves their lives and people in richer countries are even more skeptical. Only 18% think sharing data leads to improved products and services and just 20% are willing to share their data for free. Another 42% would share if rewarded and 38% don’t want to share at all.
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