April 22, 2020

Adverity Raises $30 Million Series C for Marketing Data Assembly

Adverity Raises $30 Million Series C for Marketing Data Assembly

Business Wire

Marketing analytics vendor Adverity just announced a $30 million Series C, bringing their total funding to $50 million. Adverity ingests data from 400+ sources, visualizes the results, and offers AI-based insights. Its about campaign-level measurement than individual customers, so not a CDP.

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Profitero Adds $20 Million Series B for Ecommerce Analytics

Profitero

Analytics platform Profitero also has funding news: a $20 million Series B on top of $28.7 million raised previously. The company helps enterprise ecommerce marketers to optimize Amazon sales, analyze search results, and benchmark against other online retailers.

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AdRoll Offers Low-Cost Marketing Automation

Business Wire

Marketing technology vendor AdRoll hasn’t raised money but they did launch a suite of marketing tools including email, product recommendations, and cross-channel measurement. Yes, they still do digital advertising and retargeting. Target market is direct-to-consumer companies. Pricing starts at free.

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