April 24, 2020

Cross-Channel Personalization Yields 400% ROI: Kibo Study

Cross-Channel Personalization Yields 400% ROI: Kibo Study

Kibo Commerce

Raise your hand if you’ve started to eat chocolate chips straight from the bag. I thought so. Here’s the CDP newsletter equivalent of comfort food: a study from ecommerce platform Kibo finds that personalization works just great and more works even better. “Retailers with a marketing-led cross channel personalization strategy are most likely to earn ROI of 400% or more.” Yum.

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TapClicks Continues Its Acquisition Spree with AdStage Deal

TechCrunch

Ad management platform TapClicks has purchased paid search analytics vendor AdStage. The deal is TapClicks’ fourth acquisition in the past year, part of a strategy to become a unified marketing platform. Whatever that is.

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Medallia Buys Voci Speech Transcription Platform

Medallia

Meanwhile, customer/employee/B2B experience platform Medallia just made their seventh purchase in the past months, scooping up speech-to-text platform Voci Technologies. Price was $59 million.

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