Title search:

May 21, 2020

Facebook Adds Ecommerce to Profile Pages

Facebook Adds Ecommerce to Profile Pages

Facebook

Ecommerce within social media platforms has been a trend for some time and the pandemic makes it even more important. So it’s not surprising but still worth noting that Facebook has launched Shops, which lets small businesses set up an online store within their Facebook and Instagram profile pages. There’s no altruism here: Facebook will charge a small fee for sales and expects this will generate more advertising.

Read More

Contentsquare Raises $190 Million Series D for Ecommerce Analytics

TechCrunch

Ecommerce is already booming without Facebook’s help, in case you haven’t heard. Contentsquare supports the industry with advanced analytics and AI-powered recommendations, evaluating ten trillion (with a “t”) consumer interactions per day. They just raised a $190 million Series D, brining total funding to $310 million.

Read More

Pega Checks for Bias in AI Decisions

Pega

AI-powered recommendations are great but racial, gender, and other biases are a known problem. Customer engagement vendor Pega has added Ethical Bias Check, which simulates the results of an AI-driven strategy and checks if results skew towards or away from a particular group. We don’t know how well it works but give them credit for trying.

Read More

 

Share: https://www.cdpinstitute.org/Newsletter/Blog1174/05-21-20-Facebook-Adds-Ecommerce-to-Profile-Pages

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2020 CDP Institute. Privacy Policy | Terms of Use