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July 29, 2020

CDP Industry to Reach $1.3 Billion in 2020

CDP Industry to Reach $1.3 Billion in 2020: CDP Institute

CDP Institute

Pandemic or not, the CDP industry has continued to grow during the first half of 2020 and will reach $1.3 billion in revenue for the year, according to the CDP Institute’s latest semi-annual Industry Update. Major developments include entry of enterprise software vendors including Adobe, Microsoft, Oracle, and SAS; more CDPs inside campaign and delivery systems; and a new crop of specialist CDPs from outside the U.S. Much detail and the ugliest charts you’ve ever seen.

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Hevo Raises $8 Million Series A for No-Code Data Pipeline


You won’t find Hevo in our latest CDP list, since it only moves data from source systems into external data warehouses. It does wave the “no code” banner with a promise that non-technical users can manage it all using prebuilt connectors for more than 150 sources. The company just raised a $8 million Series A, bringing its total funding to $12 million.

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Chorus.ai Adds $45 Million Series C to Interpret Sales Conversations


No-code data connectors are easy compared with getting a computer to understand sales conversations. That’s what Chorus.ai does, going beyond transcription to writing summaries and pulling out highlights. They just raised a $45 million Series C, making their total $85 million.

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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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