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The privacy market needs to get consumers on board
Data privacy is increasingly in the news, gaining market share and attracting investors. But many consumers who want more security and to know how their data is being used, mistrust companies they're dealing with. As a result, they are reluctant to share or engage in the process. Marketers can change this by taking a leadership role in improving communication.
--Susan Raab, Editor
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MarketWatch reports 16% annual growth in data protection industry
Data Protection Market projected to exceed $119B by 2022
A new MarketWatch survey on data protection spending projected substantial growth spurred by enormous amounts of data collection and increased privacy security concern. Identity and Access Management (IAM), which includes provisioning, advanced authentication, and password management, is expected to dominate the Data Protection Market (DMP), as is the healthcare industry vertical.
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That Billboard is watching you
Tracking-Enabled billboards set to launch across Europe
Billboards have proven to be an extremely effective form of advertising. Now Clear Channel Outdoor, which operates 500,000 print and digital billboards worldwide, is about to bring personal-tracking billboard tech they've used in the U.S. to the EU. Called Radar, this technology uses "anonymous, aggregated outdoor data," to track where you go after you've seen ads and, behaviorally see what you do. Staying indoors here....
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