I thought we’d just ease into the Labor Day weekend today but here’s some actual news: digital experience platform Episerver has purchased optimization platform Optimizely. It’s Episerver’s third acquisition since it was bought by private equity investor Insight Venture Partners in September 2018. Price was not announced.
Apple is delaying enforcement of the iOS 14 privacy features that will require permission for advertisers to access its IDFA device ID. Advertisers in general and Facebook in particular were upset about the feature, which will severely limit tracking of individuals. Apple said the new feature would be deployed “early next year”.
If your programmatic media bingo card had “movie theaters” on it, you’re can check that one off: digital out of home ad network Vistar Media is teaming with Screenvision to sell in-theater ads. This assumes that people will actually attend theaters again.
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