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Privacy across the spectrum from luxury brands to kids' rights
Concern about privacy is increasing rapidly and consumers are being emboldened to make their voices heard. The new Netflix documentary, The Social Dilemma, is a conversation piece - and it points to exactly why the UK is setting new terms for kids' privacy protection - and parents & kids are suing YouTube to the tune of $3B.
--Susan Raab, Editor
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Man the luxury barricades! Shout out to brands to play offense for consumers
Luxury Institute: Marketers must make privacy a top brand asset
In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years.
The Luxury Institute views the management of privacy as a missed opportunity for companies - viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.
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Fostering trust in the digital privacy ecosystem.
IAB Tech Lab looks to re-architect digital marketing
IAB Tech Lab’s Board this month committed to collaborate to achieve privacy-centric solutions to preserve addressable advertising as part of their Project Rearc initiative. Key principles include having device agnostic solutions that put consumers first; offering consumers predictable privacy; providing user-friendly, transparent privacy controls; and ensuring ongoing adherence to consumer privacy choices.
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