Title search:

 

September 25, 2020

CDP CrossEngage Raises $7.6 Million and Merges with GPredictive

CDP CrossEngage Raises $7.6 Million and Merges with GPredictive

CrossEngage

CDP CrossEngage is merging with predictive analytics vendor GPredictive, in a deal that also adds €6.5 million ($7.6 million) in new venture funding. The combined firms will operate under the CrossEngage brand although both products will still be sold separately and top managers from both firms will remain at the company.

Read More

AirShip Acquires ReplyBuy for SMS Dialogs and Commerce

AirShip

Messaging company Airship has acquired ReplyBuy, which enables two-way conversations and payments over SMS. Airship plans to add commerce capabilities to all its channels. Perhaps you’ve heard that ecommerce has grown rapidly this year.

Read More

Amobee and Lotame Partner for Social Audience Activation

Amobee

Third-party cookies may be vanishing but Lotame still sells third-party data enrichment. They’ve just partnered with ad platform Amobee, which has its own identity graph, to target Lotame audience segments on major social platforms.

Read More

 

Share: https://www.cdpinstitute.org/Newsletter/Blog1301/09-25-20-CDP-CrossEngage-Raises-7-6-Million-and-Merges-with-GPredictive

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2020 CDP Institute. Privacy Policy | Terms of Use