Daily Newsletter | CDP Institute :: 09-29-20 Privacy Newsletter

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10-23-20 Neustar Launches Second-Party Data Marketplace

10-22-20 Google Limits Ad Targeting to Block Discrimination

10-21-20 Acquia CDP Adds Prebuilt Predictive Models and Real-Time Profile Updates

10-20-20 Privacy Newsletter

10-20-20 Segment Adds No-Code Data Gathering and New Privacy Support

10-19-20 EU Investigators Reject IAB Europe’s Consent Framework

10-16-20 D&B Launches Self-Service Data Quality Platform

10-15-20 Google Analytics Adds AI-Based Recommendations

10-14-20 SAP Launches Enterprise CDP

10-13-20 Privacy Newsletter

10-13-20 Shogun Raises $35 Million for No-Code Storefronts

10-12-20 Twilio to Buy CDP Segment for $3.2 Billion

10-09-20 Dun & Bradstreet Buys EU Data Vendor Bisnode

10-08-20 Marketing Leaders Disappointed with Return on Analytics

10-07-20 Almost Half of CDP Users See Significant Sales Gain

10-06-20 Privacy Newsletter

10-06-20 Customer Engagement Rises with Analytical Maturity

10-05-20 Lytics Adds Self-Service Lookalike Models

10-02-20 SAP Buys Customer Engagement Platform Emarsys

10-01-20 Accretive Media Retargets Out-of-Home Ad Viewers on Connected TVs

09-30-20 Oracle Unity CDP Expands Integrations

09-29-20 Privacy Newsletter

09-29-20 Google Proposes Cookie-Free Approach to Programmatic Ad Targeting

09-28-20 Google Launches Tables for No-Code Development

09-25-20 CDP CrossEngage Raises $7.6 Million and Merges with GPredictive

09-24-20 Two-Thirds of Marketers Prefer Best-of-Breed Architecture

09-23-20 Salesforce Sets October Release for Long-Awaited CDP

09-22-20 Privacy Newsletter

09-22-20 Stirista Buys Nikaza for Location-Based Result Measurement

09-21-20 Ad Industry Group Offers Framework on Cookie-Free Media Measurement

09-18-20 IBM and Nielsen Enable Real-Time Weather-Based Ad Targeting

09-17-20 Atlassian Commits $50 Million to Platform Partners

09-16-20 CDP Amperity Launches 3.0 Edition

09-15-20 Privacy Newsletter

09-15-20 No-code Airtable Raises $185 Million and Adds “Low-code” JavaScript Apps

09-14-20 Oracle Drops Third-Party Targeting Data in Europe

09-11-20 Google Cloud Launches No-Code App Platform

09-10-20 Sprinklr Raises $200 Million for Great CX

09-09-20 Segment Adds Option to Structure Raw Data Automatically

09-08-20 Privacy Newsletter

09-08-20 Salesforce Buys Mobify for Headless Storefronts

09-04-20 Episerver Buys Optimizely

09-03-20 CDP Institute Survey Answers Questions You Never Thought to Ask

09-02-20 InfoSum Raises $15 Million for Federated Data Sharing

09-01-20 Privacy Newsletter

09-01-20 People Watched More TV But Paid Less Attention During Lock-Downs

08-31-20 Consumers Will Watch Ads in Return for Free TV

08-28-20 Walmart Joins Microsoft in TikTok Quest

08-27-20 U.S. Spend on Identity Solutions to Reach $4 Billion in 2020

08-26-20 Oracle and Sourcepoint Collaborate on Privacy

08-25-20 Privacy Newsletter

08-25-20 SnapLogic Improves Automated Integration

08-24-20 Facebook Reduces Support for QAnon

08-21-20 Half of IT Organizations Knowingly Ship Insecure Systems

08-20-20 Google ADH Adds Dynata Data to Analyze Ad Results

08-19-20 Validity Launches Unified Email Deliverability Platform

08-18-20 Privacy Newsletter

08-18-20 CDP Enters the Gartner Trough of Disillusionment

08-17-20 55% of U.S. Marketers Say Privacy Rules Hurt Programmatic Targeting

08-14-20 Pandemic-Added Customers Are Quick to Leave

08-13-20 Adobe Real-time CDP Adds Privacy Data Governance

08-12-20 Firefox Blocks Redirect Trackers and Google Analytics Adds Privacy Options

08-11-20 Privacy Newsletter

08-11-20 Venture Funding Remains Steady Despite Pandemic

08-10-20 Consumers Go Online More But Like It Less

08-07-20 CMOs Losing Control of Tech Budgets

08-06-20 Marketers Shift Spend to First Party Data

08-05-20 Privacy Newsletter

08-05-20 Tapad and Reveal Mobile Partner to Expand Location-Based Advertising

08-04-20 Budgets Cut for 55% of Marketers During Pandemic

08-03-20 Adobe Bans Political Ads from Advertising Cloud

07-31-20 Neustar Adds Cross-Channel Identity Resolution Services

07-30-20 BigID Launches Privacy App Marketplace

07-29-20 CDP Industry to Reach $1.3 Billion in 2020

07-28-20 Ad Revenue Rose After Removing Third-Party Trackers

07-27-20 Talkdesk Raises $143 Million Series C

07-24-20 Google Cloud Offers Product Recommendations as a Service

07-23-20 CDPs Still a High Priority for Retailers

07-22-20 Two-Thirds of Corporate Data Is Wasted

07-21-20 Marketing Suite Insider Raises $32 Million to Enter U.S. Market

07-20-20 Fanatical Labs Offers No-Code Single Customer View

07-17-20 EU Court Rejects Privacy Shield for U.S.-Based Data Processing

07-16-20 Zeotap Raises $42 Million Series C for CDP and More

07-15-20 Acquia Offers Digital Experience Platform

07-14-20 Google Analytics Adds Predictive Models

07-13-20 Next Day Delivery Is Now Normal

07-10-20 BlueConic Adds Stage-Based Lifecycle Orchestration

07-09-20 Trigger Campaigns Outperform Batch Messages

07-08-20 SoftBank Separates Arm from Treasure Data

07-07-20 Informatica Buys Compact Solutions for Metadata Discovery

07-06-20 Salesforce Invests $100 Million in Tanium and Partners for Remote Worker Security

07-03-20 Surveys Show Mixed Verdict on Work-From-Home

07-02-20 BigID and TrustArc Partner on Privacy Solution

07-01-20 Lytics Adds Process to Deliver CDP Value in One Week

06-30-20 Tealium Releases Automated Predictive Models

06-29-30 Salesforce Adds Work-From-Anywhere Tools

06-26-20 AWS Releases No-Code App Builder

06-25-20 Half of Segment CDP Users Are Outside of Engineering

06-24-20 IDG Buys ABM Vendor Triblio

06-23-20 Facebook Boycott Gains Momentum

06-22-20 Unsecured Server Exposed Billions of Oracle BlueKai Records

06-19-20 Cross-Department Projects Lead to Digital Transformation Success

06-18-20 D&B Enhances Its Account Based Marketing System

06-17-20 Demandbase Acquires Engagio for More Account Based Marketing

06-16-20 Walmart Adds Shopify Merchants To Its Web Marketplace

06-15-20 Three in Four Marketers Expect to Attend In-Person Events Again

06-12-20 Cloud Data Warehouse Vendor Snowflake Files for IPO

06-11-20 Neustar Data to Power Identity Resolution in Quaero CDP

06-10-20 CDP Mediarithmics Raises €8 Million to Expand in UK

06-09-20 Online Ad Spend Bounces Back

06-08-20 Companies Can't Deliver Real-Time Interactions

06-05-20 CustomerLabs Launches No-Code CDP for SMB

06-04-20 Google Sued for $5 Billion for Tracking Incognito Browser Sessions

06-03-20 Leadspace to Integrate with Microsoft Customer Insights CDP

06-02-20 Criteo Launches Self-Service Retail Ad Buying Platform

06-01-20 Just 7% of Marketing Departments Use Agile Methods

05-29-20 Bluecore Raises $50 Million Series D for Retail Personalization

05-28-20 Salesforce and Microsoft Add Workday Integrations

05-27-20 CDP Celebrus Adds Machine Learning and Natural Language Processing

05-26-20 Evervault Raises $16 Million for Privacy Tech

05-22-20 Adobe Adds Predictive Features to Audience Manager and Experience Platform

05-21-20 Facebook Adds Ecommerce to Profile Pages

05-20-20 CDPs Most Popular with Best-Performing Marketers: Salesforce Research

05-19-20 NortonLifeLock Flags Bots in Your Twitter Feed

05-18-20 Facebook Buys Giphy for $400 Million

05-15-20 Datavalet Creates In-Store Marketing Campaigns via Wi-fi

05-14-20 Gainsight Launches New Product Experience

05-13-20 ActionIQ Can Trigger Real Time Emails from SparkPost

05-12-20 Horizon Media Will Use TransUnion Data for People-Based Targeting

05-11-20 Zoom Acquires Keybase for Encryption

05-08-20 Consumers Buy from Brands They Follow on Social Media

05-07-20 CDPs More Used than DMPs for Programmatic Ad Buying

05-06-20 Salesforce Offers Tools to Safely Reopen Businesses

05-05-20 ASAPP Raises $185 Million Series B for AI-Based Recommendations

05-04-20 CDP Use by Publishers Set to Reach 61%

05-01-20 CDP Optimove Partners with CDP Netcore for Delivery Capabilities

04-30-20 Segment Launches No-Code Web Data Collector

04-29-30 Dynamic Yield Creeps Further into CDP Territory

04-28-20 Most Companies Have No Strategy to Optimize Martech

04-27-20 Business Rose at 94% of Companies Investing in Data Quality

04-24-20 Cross-Channel Personalization Yields 400% ROI

04-23-20 Arm Treasure Data Adds Connectors, Privacy Controls, and Journey Orchestration

04-22-20 Adverity Raises $30 Million Series C for Marketing Data Assembly

04-21-20 Microsoft and Google Improve Zoom Alternatives

04-20-20 One-Third of Responders Seeing Fewer RFPs

04-17-20 Virtual Events Up 78%, Digital Ads Down 27%

04-16-20 Zeotap Launches Customer Intelligence Platform

04-15-20 One-Third of Home Workers Wear PJs During the Day

04-14-20 74% of Marketers Have Changed Course Due to Pandemic

04-13-20 Coronavirus Keywords Block Brand Safe Content

04-10-20 80% of Marketers Lack Daily Updates on Cross-Channel Results

04-09-10 Hubspot Launches Revamped Web Content Management System

04-08-20 SugarCRM Adds Data Integration Platform

04-07-20 Foursquare and Factual Merge Location Data Businesses

04-06-20 Just 29% of Marketers Orchestrate Customer Treatments Based on Real Time Behavior

04-03-20 Airship Extends Salesforce and mParticle Integrations

04-02-20 D2C Is Bright Spot in M&A Landscape

04-01-20 One-Third of Large Retailers Have a CDP

03-31-20 V12 Identifies up to Half of Anonymous Web Site Visitors

03-30-20 Informatica Adds Salesforce and Microsoft Connectivity

03-27-20 Apple Safari Blocks Third Party Cookies by Default

03-26-20 Openprise Launches B2B CDP

03-25-20 Movable Ink Adds Mobile App Support

03-24-20 Few Marketers Fully Understand Privacy Regulations

03-23-20 Sinch Buys ChatLayer.ai for Multi-Lingual Chatbots

03-20-20 Newsletter Open Rates Rise Due to Coronavirus

03-19-20 Marketers with Integrated Data Show Better Results: Blueshift Study

03-18-20 Adobe Announces Something Minor But You’ll Read This Anyway

03-17-20 Proxy Raises $42 Million for Phone-Based ID System

03-16-20 Valassis Offers Ad Targeting for Connected TV

03-13-20 Marketers Make the Best of Coronavirus

03-12-20 Relationship Intelligence Platform Affinity Acquires Remains of Nudge.ai

03-11-20 Serenova Merges with Lifesize for Unified Communications

03-10-20 Banzai Raises $7 Million for Event Management

03-09-20 Mailchimp Buys Small Business Publisher Courier Media

03-06-20 Pipedrive CRM Buys Mailigen for Email Marketing Automation

03-05-20 Chatbot from Intercom Answers Questions Before You Finish Asking

03-04-20 Salesforce Buys The CMO Club

03-03-20 mParticle Raises $45 Million More

03-02-20 ZoomInfo Files for $500 Million IPO

02-28-20 Thunderhead Announces Automated Individual-Level Journey Design

02-27-20 CDP Use Extends Beyond Marketing

02-26-20 Salesforce Buys Vlocity for $1.3 Billion

02-25-20 Voice-Assisted Shopping Fell Sharply in Last Year

02-24-20 Vertify Buys Synthio to Enrich B2B Data

02-21-20 BlueVenn Adds Email Engine

02-20-20 Reltio Repositions as Connected Customer Platform

02-19-20 75% of Marketers Say They Have a CDP

02-18-20 Dun & Bradstreet Files to Go Public Again

02-17-20 Updates from Our Department of the Obvious

02-14-20 Clipchamp Raises $9 Million for Video Creation

02-13-20 Habu Raises $15 Million to Unify Customer Data Without a CDP

02-12-20 Merkle Launches Merkury Identity Resolution Platform

02-11-20 Snowflake Announces Salesforce Partnership and $479 Million Series G

02-10-20 Retina Raises $5 Million to Find Bad Customers

02-07-20 Optimove Buys Axonite for Real-Time Event Sharing

02-06-20 Single Customer View Critical to Effective Personalization

02-05-20 TVSquared Launches Unified TV Attribution

02-04-20 Salesforce Buys Evergage CDP for Real Time Interactions

02-03-20 Lifesight Matches Mobile Ads to Retail Traffic

01-31-20 Dentsu Aegis Network’s Merkle Buys 4Cite and DigitalPi

01-30-20 mParticle Expands Data Management Features

01-29-20 SECURITi.ai Raises $50 Million Series B for Privacy Compliance

01-28-20 Facebook Promises Fabulous Privacy Protections

01-27-20 Vibes Adds Integration with Infutor Consumer Data

01-24-20 ID Resolution Tops List of Features Expected for CDP

01-23-20 AppsFlyer Raises $210 Million for Mobile Attribution

01-22-20 Just 28% of Marketers Prioritize Data Quality: Nielsen Report

01-21-20 NewStore Raises $20 Million for All-In-One Retail Solution

01-17-20 Segment and Others Launch ‘Platform of Independents’ to Fight Vendor Lock-In

01-16-20 ActionIQ Raises $32 Million Series C

01-15-20 Half of CDP Owners Lack a True CDP: Tealium Survey

01-14-20 Adobe Releases Cloud Version of Adobe Experience Manager

01-13-20 D&B Buys B2B Data Collector Orb Intelligence

01-10-20 MailChimp Exceeds 60% Email Market Share

01-09-20 IBM Launches AI-Based Ad Creative Optimization

01-08-20 CDP Vendor Healthgrades Buys Evariant

01-07-20 BigID Raises $50 Million More for Privacy Tech

01-06-20 Digital Ad Spend Exceeded Traditional U.S. Media in 2019

01-03-20 BlueConic Raises $13 Million Series B

01-02-20 ProtonMail Adds Privacy-Safe Online Calendar

12-20-19 Benchmarks for CX, Webcasts, and Email

12-19-19 Smartly.io Sells Majority Share to Private Equity for $222 Million

12-18-19 LogMeIn Sold to Private Equity for $4.3 Billion

12-17-19 Episerver Buys Insite Software to Expand Its Digital Experience Platform

12-16-19 Software Buyers Send Fewer RFPs than Others

12-13-19 DataRobot Buys Paxata for Self-Service Data Prep

12-12-19 Acquia Buys AgilOne CDP

12-11-19 Adobe Campaign Adds AMP Email Support

12-10-19 WalkMe Raises $90 Million for Digital Adoption Platform

12-09-19 Sprinklr Buys Nanigans’ Social Advertising Business

12-06-19 LiveRamp and Others Offer Consent Management

12-05-19 Lytics Offers Separate Modules for Data Assembly, Insight, and Messaging

12-04-19 Uberflip Buys SnapApp to Streamline Experience Creation

12-03-19 Loom Raises $30 Million for Video Sharing

12-02-19 Customer Attitudes Affect Behavior: Forrester Study

11-27-19 VTEX Raises $140 Million for Integrated Commerce

11-26-19 Pathfinder AI Promises to Handle Most Marketing Tasks

11-25-19 Automation Anywhere Raises $290 Million Series B for RPA

11-22-19 Sonos Buys Snips, a Privacy-Safe Voice Assistant

11-21-19 Experian Connects Mobile Ad IDs to Other Identifiers

11-20-19 Salesforce Introduces Its Latest Iteration of CDP-Like Customer 360

11-19-19 Episerver Buys Idio for Advanced Recommendations

11-18-19 CDP Users Have Better Business Results

11-15-19 Adobe Releases Its Real-Time CDP

11-14-19 LinkedIn Tells Microsoft Dynamics CRM When a Contact Changes Jobs

11-13-19 Tealium Adds Private Cloud Option

11-12-19 Five CDP Vendors Reach Deloitte Tech Fast 500

11-11-19 Consumers Want Control Over Marketing Messages: Twilio Study

11-08-19 Salesforce Launches Headless CMS

11-07-19 CDP Netcore Buys AI-Driven Personalization Vendor Boxx.ai

11-06-19 CDP Manthan and RichRelevance Will Consolidate

11-05-19 CDP Amperity Buys Custora for Predictive Modeling and Campaign Creation

11-04-19 Enterprises Analyze Average of 400 Data Sources

11-01-19 TapClicks Buys Megalytic to Build Better Dashboards

10-31-19 Lytics Announces Enhanced Salesforce Integration

10-30-19 Optimove Adds Streaming Data Ingestion and Access

10-29-19 Very Good Security Raises $35 Million Series B for Data Privacy Service

10-28-19 How Widely Used Are CDPs?

10-25-19 Roku Buys dataxu for $150 Million

10-24-19 Adobe Adds Unit to Sell to SMBs

10-23-19 Mastercard Buys SessionM CDP to Expand Marketing Services

10-22-19 Shipping Is Important to Online Shoppers

10-21-19 Consumers Prioritize Convenience Over Experience

10-18-19 Blueshift Adds In-App Messaging

10-17-19 Microsoft Releases Low Cost, Self-Service Customer Data Platform

10-16-19 CleverTap CDP Raises $35 Million Series C

10-15-19 Most U.S. Retailers Have 50+ Systems with Consumer Data

10-11-19 Salesforce Raises $666 Million in Equity

10-10-19 Martech Takes Lower Share of Marketing Budgets in Gartner Report

10-09-19 Campaign Monitor Continues Email Acquisition Spree with Conversio Purchase

10-08-19 CCPA Compliance Could Cost $55 Billion (But Probably Won't)

10-07-19 80% of Companies Use Home-Built Martech

10-04-19 European High Court Rules Cookies Need Clear, Specific, Active Consent

10-03-19 Oracle Buys CrowdTwist and SnapLogic Raises $72 Million

10-02-19 Martech Deal Volume Stalled in Q3

10-01-19 IT and Business Users Disagree on Value of Citizen Developers

09-30-19 Fivetran Raises $44 Million for Automated Data Integration

09-27-19 Cheetah Digital Launches Engagement Data Platform

09-26-19 CDP News from Segment, Arm Treasure Data, and RedPoint Global

09-25-19 Salesforce Datorama Expands Marketing Data Prep and Visualization

09-24-19 Ometria Raises $21 Million Series B for Retail Personalization

09-23-19 Facebook Suspended “Tens of Thousands” of Apps in Privacy Review

09-20-19 Salesforce Ventures Invests $300 Million in WordPress Parent Automattic

09-19-19 Tealium Adds Machine Learning to Its CDP

09-18-19 Oracle Launches CX Unity CDP

09-17-19 Salesforce Launches Consumer Goods and Manufacturing Clouds

09-16-19 Oracle and Deloitte Digital Cooperate to Deploy CX Unity CDP

09-13-19 People Delete Smartphone Apps That Send Too Many Messages

09-12-19 Hatchbuck and Benchmark Merge Small Business Marketing and CRM

09-11-19 Adobe Adds Multi-Source Journey Analytics

09-10-19 Shopify Buys 6 River Systems for $450 Million

09-09-19 BigID Raises $50 Million Series C for Privacy Tech

09-06-19 Bad Data Costs 21 Cents of Every Media Dollar

09-05-19 AgilOne Adds Cohort Analysis

09-04-19 B2B CDP Radius Intelligence Sold to Kabbage

09-03-19 Marketers Send Too Many Emails, Finds Study

08-30-19 Gartner Lists CDP as Transformative Technology

08-29-19 ThoughtSpot Raises $248 Million for AI-Driven Data Analysis

08-28-19 Data Compiler NetWise Buys WhoToo from Demandbase

08-27-19 Syncsort Buys Pitney Bowes Software Business for $700 Million

08-26-19 Salesforce Describes Customer 360 as Including Everything It Does

08-23-19 Up to Two-Thirds of Location-Based Ad Spend Is Wasted

08-22-19 TapClicks Raises $10 Million for Marketing Data Flows

08-21-19 OneTrust Receives First ISO 27701 Privacy Certification

08-20-19 CDP Simon Data Raises $30 Million Series C

08-19-19 IBM Blockchain Pilot Cuts Ad Costs by 2-3%

08-16-19 Podcast Ad Revenue to Reach $1 Billion by 2021

08-15-19 Evergage Adds Direct Access to CDP Data

08-14-19 WordPress Parent Buys Tumblr

08-13-19 4C Adds ‘Bring Your Own Data’ Video Ad Measurement

08-12-19 SurveyMonkey Buys GetFeedback to Support Salesforce Clients

08-09-19 Salesforce Buys ClickSoftware Field Service Tech for $1.35 Billion

08-08-19 Ezoic Receives $33 Million Funding for Web Site Optimization

08-07-19 CDP Zylotech Integrates Bombora Intent Data

08-06-19 CDP Industry Grew 71% in Past Year

08-05-19 Marchex Adds AI-Powered Phone Conversation Analytics

08-02-19 IgnitionOne Adds Consulting Group

08-01-19 Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases

07-31-19 Capital One Breach Exposes Personal Data on 100 Million U.S. Consumers

07-30-19 Marketers Use Almost 30 AdTech Systems

07-29-19 Martech Funding More Than Doubled in 2019

07-26-19 Salesforce Partners with Alibaba to Open China

07-25-19 DemandJump Raises $5.5 Million for Marketing Measurement

07-24-19 41% of Organizations Would Pay Fine Rather Than Improve Security

07-23-19 FTC Announces $575 Million Settlement with Equifax for Data Breach

07-22-19 AdQuick Launches Pay-per-Engagement Outdoor Ads

07-19-19 Signal Adds Real-Time Data Onboarding

07-18-19 OneMarket Launches CDP-Like Platform for Retail

07-17-19 CDP Amperity Raises $50 Million

07-16-19 Adobe, Microsoft and Accenture Announce Integration Partnership

07-15-19 Facebook Stock Rises After $5 Billion Privacy Fine

07-12-19 OneTrust Raises $200 Million Series A for Privacy Compliance

07-11-19 UK Privacy Authority Fines Marriott $123 Million Under GDPR

07-10-19 Facebook Releases Open Source Recommendation Model

07-09-19 British Airways Faces $230 Million GDPR Fine

07-08-19 Why the Future Won't Be Perfect

07-03-19 Contentsquare Buys Clicktale to Extend Web Experience Analytics

07-02-19 Two-Thirds of US Households Have OTT TV

07-01-19 B2B CDP Leadspace Buys ReachForce

06-28-19 Humans Gain Ground on Goldfish Attention Span

06-27-19 WP Engine Strengthens HubSpot Integration and Buys Flywheel

06-26-19 NetLine Offers Free Content Consumption Reports

06-25-19 LiveRamp Buys DataPlusMath to Connect Web Behavior to TV Ad Views

06-24-19 Real Time Ad Bidding Breaks Privacy Rules Says UK Authority

06-21-19 Imaginary CDPs Are Most Popular

06-20-19 Google Offers Predictive Marketing Models within BigQuery

06-19-19 Forrester Issues B2B CDP ‘New Wave’

06-18-19 Salesforce Adds Persistent Profiles to Customer 360 CDP

06-17-19 Mary Meeker’s Latest Internet Report Remains Bullish

06-14-19 D&B Buys B2B CDP Lattice Engines

06-13-19 Adjust Raises $227 Million for Mobile Ad Measurement and Fraud Prevention

06-12-19 Amazon Offers Its Own Personalization Models as a Service

06-11-19 Salesforce to Buy Tableau for $15.7 Billion in Stock

06-10-19 LogMeIn Adds AI-Powered Customer Engagement

06-07-19 Google Buys Looker for $2.6 Billion

06-06-19 CDPs Deployed at 20% of Companies, Says Survey

06-05-19 AnyRoad Raises $9.2 Million to Measure Offline Experiences

06-04-19 Amazon Buys Sizmek Ad Server

06-03-19 Foursquare Buys Placed from Snap

05-31-19 CDPs Are Top Ecommerce Investment Priority

05-30-19 Salesforce Lets Users Create Blockchain Objects

05-29-19 LinkedIn Buys Drawbridge Identity Graph

05-28-19 Salesforce Adds App Marketplace for Datorama

05-24-19 What Hath GDPR Wrought?

05-23-19 Freshworks Buys Natero for Complete Customer View

05-22-19 Google Cloud and Informatica Partner to Ease Database Development

05-21-19 CDP Users Get Better Martech Results

05-20-19 Salesforce Outage Hits Pardot Users

05-17-19 SugarCRM Buys Salesfusion Marketing Automation

05-16-19 Tealium Raises $55 Million to Grow Its CDP

05-15-19 Adobe Magento Commerce Snuggles Closer to Amazon, Google, and Adobe Analytics

05-14-19 CDP Users Are More Successful

05-13-19 Young People Stream the Most Video

05-10-19 Half of U.S. Consumers Would Not Sell Their Data

05-09-19 Acquia Buys Mautic to Create Open Marketing Cloud

05-08-19 Google Announces Chrome Changes to Reduce Cookie Sharing

05-07-19 SAP Announces CDP Plan But No Details

05-06-19 PossibleNOW Adds CCPA Compliance Module

05-03-19 Sometimes the Good Guys Win

05-02-19 Validity Buys Return Path to Expand Customer Engagement Offerings

05-01-19 Mapp Cloud Buys Marketing Analytics Vendor Webtrekk

04-30-19 DirectLync Launches All-in-One Marketing Platform for Small Business

04-29-19 SalesLoft Raises $70 Million Series D for Sales Engagement

04-26-19 90% of Marketers See Lift from Personalization

04-25-19 FullStory Raises $32 Million for Web Behavior Replay

04-24-19 Blueshift CDP Raises $15 Million for Customer Data Activation

04-23-19 Facebook ''Unintentionally'' Uploaded 1.5 Million Email Contact Lists Without Permission

04-22-19 Factual Connects Online Ad Campaigns to Retail Visits

04-19-19 Vimeo Buys Magisto to Simplify Video Creation

04-18-19 6sense Raises $27 Million for Account-Based Marketing Orchestration

04-17-19 BlueConic and Stride CDPs Add New Modules

04-16-19 Publicis Pays $4 Billion for Data-Driven Marketing Agency Epsilon

04-15-19 CleverTap Raises $26 Million for Customer Engagement

04-12-19 LiveRamp Buys Faktor Consent Management Platform

04-11-19 Pearl Thinks Launches Retail CDP

04-10-19 More Marketers Have Integrated Martech Stacks

04-09-19 Okta Launches $50 Million Investment Fund for Identity Innovation

04-08-19 Validity Launches Data Trust Assessments

04-05-19 IBM Sells Marketing Platform Business to Centerbridge Partners

04-04-19 CDP Institute Launches RealCDP Certification Program

04-03-19 Healthgrades Launches CDP for Health Systems

04-02-19 Most Marketers Buy New Technology Every Quarter

04-01-19 CleverTap Adds Recommendation Engine to Mobile Marketing System

03-29-19 G2 Launches Tool to Identify Underused Software Licenses

03-28-19 Leadspace Adds Targeting for Digital Ads

03-27-19 Adobe Announces 'Real-Time CDP' But Details Are Scarce

03-26-19 Salesforce Promises CDP of the Future, In the Future

03-25-19 ClickDimensions Buys SweetSpot Marketing Dashboard

03-22-19 Arm Treasure Data Adds Marketer-Friendly Segmentation Interface

03-21-19 Domo Offers Email Campaign Management

03-20-19 Oracle Adds Integration Among Marketing Cloud Products

03-19-19 Stand-Alone CDPs Have No Future, Says Report

03-18-19 UPshow Raises $6 Million for In-Store TV

03-15-19 Content Marketing Platform Percolate Raises $32 Million

03-14-19 Personalization Works Best When Brands Build Long-Term Relationships

03-13-19 Consumers Want Control, Not Personalization: Alliance Data Study

03-12-19 Few Agencies Buying Customer Data Platforms

03-11-19 Clari Spreads Buyer Analytics Across the Enterprise

03-08-19 LiveRamp Adds B2B Identities and Experian Consumer Segments

03-07-19 SurveyMonkey Scampers onto the Web with Usabilia Purchase

03-06-19 DiscoverOrg Buys Email Verifier NeverBounce

03-05-19 SessionM Integrates with Tulip to Deliver Customer Data to Retail Floor

03-04-19 Walmart Bolsters Ecommerce Search with Aspectiva Acquisition

03-01-19 Informatica Buys AllSight to Build Complete Customer Profiles

02-28-19 IgnitionOne Predicts Performance of Ad Creative Before It Runs

02-27-19 IAB Testifies For Federal Privacy Law, Against Consumer Choice

02-26-19 Turbo Systems Lets Business Users Build Enterprise Applications

02-25-19 Connected TV Overtakes Mobile in Share of Video Ads

02-22-19 Lytics Raises $35 Million Series C

02-21-19 Attribution Geeks, Today is Your Day

02-20-19 SmarterHQ Adds CDP-Style Customer Profiles

02-19-19 Bad News for Facebook Just Keeps Coming

02-18-19 Blockchain-Based Method Reduced Ad Fraud in Test

02-15-19 Merkle Offers Entry-Level Unified Customer View

02-14-19 Adobe Improves Access to Assets in Experience Manager

02-13-19 83% of Consumers Feel Personalized Ads Are Unethical

02-12-19 LiveRamp Adds Connected TV to Its Cross-Channel Identities

02-11-19 German Anti-Trust Agency Rules Facebook Must Limit Data Use

02-08-19 Oracle Marketing Cloud Adds Swrve for Mobile Messages

02-07-19 Google Connects Analytics 360 Audiences to Salesforce Marketing Cloud

02-06-19 Gainsight Adds Product Management Support

02-05-19 DiscoverOrg Buys ZoomInfo

02-04-19 GDPR Compliance is Good for Business

02-01-19 Infusionsoft Renames Itself as Keap and Launches Simpler Product

01-31-19 AgilOne Adds Snowflake Database Option

01-30-19 Gladly Raises $50 Million for Customer-Centric Service

01-29-19 Contentsquare Raises $60 Million for Digital Behavior Analysis

01-28-19 Facebook Certifies Two Brand Safety Partners

01-25-19 Salesforce Expands Datorama Integration Capabilities

01-24-19 Confluent Raises $125 Million for Open Source Event Streaming

01-23-19 Qlik Buys CrunchBot for Conversational Analytics

01-22-19 Zappix Adds Self-Service Customer Care to Alexa

01-21-19 Automation Leads to More Jobs

01-18-19 Most Facebook Users Don't Know It Classifies Them

01-17-19 Urban Airship Buys Accengage to Expand European Business

01-16-19 Campaign Monitor Buys Sailthru and LiveClicker

01-15-19 AgilOne Extends Machine Learning Features

01-14-19 OneLogin Raises $100 Million for Unified Identity Management

01-11-19 Arm Combines Treasure Data CDP with Pelion IoT for Real Time Retail Experience

01-10-19 Mapp Marketing Platform Calls Itself a CDP, Calls Marketers Sheep

01-09-19 Poor Personalization Is Worse Than No Personalization

01-08-19 Akamai Buys Janrain for Customer Identity Access Management

01-07-19 Comcast Tests Blockgraph Project to Target TV Ads Using Encrypted Data

01-04-19 Cision Buys Falcon.io to Merge Social and Press Campaigns

01-03-19 People Issues Block Big Data Success

01-02-19 CDP Industry Grew 60% in 2018

12-21-18 Facebook Could Face $1 Billion Fine for Data Breaches

12-20-18 AdTheorent Builds Personalized Ads in Real Time

12-19-18 OASIS Develops Customer Data Platform Standard

12-18-18 Consumers Upbeat About Technology Despite Security Risks

12-17-18 G2 Crowd Buys Siftery

12-14-18 49% of Companies Have a CDP: Salesforce Research

12-13-18 Catalina Bankruptcy Erases $1.6 Billion in Debt

12-12-18 Infutor Buys Ruf Strategic Solutions

12-11-18 Workato Integration Platform Raises $25 Million

12-10-18 Aberdeen Acquires Intent Data Collector The Big Willow

12-07-18 Looker Raises $103 Million for Its Data Analysis Platform

12-06-18 Third Party Data Industry Grew 17.5% in 2018

12-05-18 CDP Ascent360 Announces $4.1 Million Series A

12-04-18 Adobe DMP Adds Identity Resolution from Signal

12-03-18 500 Million Starwood Guests’ Data Exposed in Years-Long Breach

11-30-18 Wrike Sells Majority Share to Vista Equity Partners

11-29-18 Amazon Keeps Mum on Pre-Thanksgiving Data Breach

11-28-18 Forrester to Buy SiriusDecisions for $245 Million

11-27-18 Tech Staff Controls Digital Strategy and CX

11-26-18 Oracle CX Unity Looks Like a Real CDP

11-26-18 Oracle CX Unity Looks Like a Real CDP

11-21-18 Half of Consumers Will Do Most Holiday Shopping Online

11-20-18 InsideSales Launches Email Sales Prospecting Platform

11-19-18 Three CDPs Reach Deloitte Technology Fast 500

11-16-18 CDPs Leadspace, Evergage and Canopy Labs Make the News

11-15-18 SnapLogic Offers Self-Service Machine Learning

11-14-18 Zendesk Challenges Salesforce with Cloud-Based CRM Platform

11-13-18 SAP Pays $8 Billion for Qualtrics Experience Survey System

11-12-18 Privacy International Files GDPR Complaints Against Oracle, Acxiom, Equifax, Experian, and Others

11-09-18 Talend Buys Stitch for Self-Service Cloud Data Integration

11-08-18 Oracle Launches 'Pre-Bid by Moat' Ad Safety Solution

11-07-18 Consumers Won't Swap Data for Personalization

11-06-18 Clarifai and RichRelevance Add Visual Inputs to Personalization

11-05-18 Marketing Modules Are Everywhere

11-02-18 84% of Security Chiefs Say Breaches Are Inevitable

11-01-18 CDP Evergage Adds Value-Based Offer Selection

10-31-18 CDP Zylotech Raises $5.5 Million

10-30-18 Conversica Raises $31 Million Series C for AI-Based Conversations

10-29-18 IBM Buys Red Hat for $34 Billion

10-26-18 Marketers Do Best with Customer Data

10-25-18 Apple CEO Calls for GDPR-Style Privacy Laws Worldwide

10-24-18 RedPoint Global Adds Improvements Across the Board

10-23-18 Oracle Launches Unified Customer Data Solution

10-22-18 NCR Uses Self-Checkout Camera to Verify Buyer's Age

10-19-18 B2B CDP Radius Adds Dun & Bradstreet Data

10-18-18 Adobe Strengthens Links Between Creative and Marketing Platforms

10-17-18 If You Read One Article About Event Management Software This Year...

10-16-18 Twilio Buys SendGrid for $2 Billion

10-15-18 MarTech Advisor Publishes CDP Buyer's Guide

10-12-18 Persado AI Adds Story-Telling Capability

10-11-18 Looker Adds Digital Marketing and Web Analytics Applications

10-10-18 Adobe Releases Initial Magento Integrations

10-09-18 Google Shuts Down Google+ After Security Breach

10-05-18 Reltio to Support Salesforce, Adobe, Microsoft and SAP Despite Reservations

10-04-18 IBM Announces Latest Batch of AI-Based Marketing Products

10-03-18 Arm Treasure Data Adds Marketer-Focused Features

10-02-18 Salesforce Simplifies Data and Event Sharing with AWS

10-01-18 Media Slam Facebook after 50 Million User Security Breach

09-28-18 Vendors Work to Improve B2C Customer Experience

09-27-18 Frenzied Deal Making in B2B Technology Data

09-26-18 Salesforce Customer 360 Gives Unified View of B2C Data

09-25-18 Adobe, Microsoft, and SAP Announce Project to Unify Customer Data

09-24-18 Amazon and Salesforce Add Voice-Powered Products

09-21-18 Adobe Buys Marketo for $4.75 Billion

09-20-18 Machines Beat Humans in Ad Campaign Optimization Test

09-19-18 CDP Industry to Reach $3.3 Billion by 2023

09-18-18 Podcasts, Connected TVs, and Smart Speakers

09-17-18 New Tech to Personalize Reality

09-14-18 Openprise Adds Data Orchestration for Microsoft Dynamics 365

09-13-18 Radius Launches B2B Customer Data Platform

09-12-18 One-Quarter of Facebook Users Have Deleted It: Pew Research

09-11-18 Deloitte Purchases Magnetic's AI Ad Platform

09-10-18 Episerver Sold to Private Equity Firm for $1.16 Billion

09-07-18 AI News from Salesforce, Nosto, Custora

09-06-18 Vista Equity Engineers Merger of Lithium and Spredfast

09-05-18 Big Tech Now Guilty Until Proven Innocent

09-04-18 CMOs Shift Focus to Third Party to Owned Customer Data

08-31-18 Cool, Creepy, or A Bit of Both?

08-30-18 Real Story Group Publishes CDP Vendor Report

08-29-18 Facebook Engagement Down 45%

08-28-18 Salesforce Raises $317.2 Million Equity Funding

08-27-18 Consumers Rebel Against Digital Overlords

08-24-18 Adobe Enhances Email Features

08-23-18 Fewer Third Party Cookies After GDPR

08-22-18 BlueConic Integrates Decibel’s Digital Experience Score

08-21-18 Drawbridge Raises $15 Million and Expands LiveRamp Relationship

08-20-18 Corporate IT Manages Half of CDP Installations

08-17-18 RevJet Raises $21 Million Series A for Automated Ad Optimization

08-16-18 T-Mobile Promises Humans Will Answer the Phone

08-15-18 AI to Guide Shoppers, Phone Agents, Store Managers

08-14-18 Outdoor Advertising Gets Another Look

08-13-18 Mixed Reports on GDPR Impact

08-10-18 One-Third of Marketers Have CDP in Place: Winterberry Report

08-09-18 Dun & Bradstreet Sold to Private Investors in $6.9 Billion Deal

08-08-18 Adobe Audience Manager Integrates Tapad Identity Graph

08-07-18 Privacy News Keeps Getting Worse

08-06-18 AgilOne Integrates with Criteo for Individually Targeted Display Ads

08-03-18 Lexer CDP Integrates Experian ConsumerView Data

08-02-18 Industry Specialists Expand CDP Capabilities

08-01-18 Video Targeting as Social Media Alternative

07-31-18 Treasure Data CDP to be Bought by ARM Holdings for $600 Million: Report

07-30-18 Bidalgo Uses AI to Guide Ad Creative

07-27-18 Marketing Clouds Can't Meet All Needs: Forrester Study

07-26-18 GlobalWebIndex Raises $40 Million for Online Market Research

07-25-18 Lots of Action in Enterprise Data Management

07-24-18 SessionM Raises $23.8 Million from Salesforce Ventures and Others

07-23-18 Most IT Leaders Believe Outsiders Can Access Their Networks

07-20-18 Will Smart Speakers Replace Smartphones?

07-19-18 Amobee Buys Videology Assets; Openprise Adds New Data Partners

07-18-18 IAB Tech Lab Launches Program to Test Blockchain Applications

07-17-18 Salesforce Buys Datorama CDP for $800 Million

07-16-18 Most Companies Will Comply with GDPR by End of Year

07-13-18 83% of Agencies Use Their Own Tech to Buy Ads

07-12-18 Survey Finds 63% of Respondents Have a CDP

07-11-18 MediaMath Raises $225 Million

07-10-18 CDP Industry Grew 76% in Past Year

07-09-18 Albert Technologies Raises $18 Million for Autonomous Campaigns

07-06-18 Digital Transformation Isn't Helping Customer Experience

07-05-18 Google Lets Third Party Developers Read Gmail Messages

07-04-18 Greetings from Our Department of the Obvious

07-03-18 CDP Industry Employment Grew 76% in Past Year

07-02-18 California Passes Strong Data Privacy Law

06-29-18 CDP Evergage Adds Survey Tool

06-28-18 mParticle Integrates with Google Customer Match

06-27-18 SessionM Expands Salesforce Integration

06-26-18 Identity Hide-and-Seek

06-25-18 AT&T Buys AppNexus

06-22-18 Adobe Launches Audio Ads on Smart Speakers

06-21-18 Campaign Monitor Merges with Emma and Delivra

06-20-18 RichRelevance Launches Next-Generation AI-Based Personalization

06-19-18 Google Invests $550 Million in Chinese E-Commerce Merchant JD.com

06-18-18 Companies Struggle with Data Quality Basics

06-15-18 Tealium Launches New User Interface

06-14-18 BlueConic CDP Adds Standard Behavioral Attributes

06-13-18 New Integrations for Salesforce Marketing Cloud

06-12-18 Validity Buys BriteVerify Email Verification Service

06-11-18 Mapp Digital Launches Mapp CDP

06-08-18 Pegasystems Opens Development to ISV and Business Users

06-07-18 TIBCO Buys Scribe Software

06-06-18 SAP Launches Customer Experience and Data Management Suites

06-05-18 Technology for the Little Guy

06-04-18 Slow Speed Threatens Blockchain Future

06-01-18 Facebook Loses First Place as Mobile Traffic Source

05-31-18 conDati, Signifyd, Paypal, Jetlore

05-30-18 LiveRamp Launches Data Quality Scoring Service

05-29-18 GDPR Disrupts Programmatic Ads in Europe

05-25-18 Reltio Raises $45 Million for Self-Learning Customer Databases

05-24-18 Blockchain, Blockchain, Blockchain

05-23-18 All Aboard the GDPR Bandwagon

05-22-18 Adobe Buys Magento for $1.68 Billion

05-21-18 Bad Service Costs $75 Billion Per Year

05-18-18 Mobile Now More than Half of All Digital Ad Revenue

05-17-18 Let's Go Full Tin-Foil-Hat Paranoid

05-16-18 CDP Optimove Buys Email Dynamic Content Engine

05-15-18 Segment CDP Releases Unified Customer Profiles

05-14-18 Tealium Expands GDPR Support

05-11-18 SessionM Adds GDPR Compliance Features

05-10-18 Data Gathering Business is Alive and Well, Thanks.

05-09-18 Millennials Shop More Online and Other Obvious Information

05-08-18 LookBookHQ Relaunches as PathFactory

05-07-18 Mixed Messages on Personalization

05-04-18 GDPR Forces New Attention to Data Quality

05-03-18 Cisco Buys B2B Data Compiler Accompany for $270 Million

05-02-18 Validity Buys CRMfusion

05-01-18 Marketo Buys Multi-Touch Attribution Specialist Bizible

04-30-18 Radius and LeadSpace Merge as Predictive Analytics Category Restructures

04-27-18 Lattice Engines Launches CDP for ABM

04-26-18 Surveys Worth Reading

04-25-18 Oracle Buys Grapeshot Brand Safety Solution

04-24-18 AI Keeps Growing

04-23-18 Marketers Care More About Personalization than Consumers Do

04-20-18 BlueConic Adds GDPR Consent Module

04-19-18 CDP Vizury is Now Lemnisk

04-18-18 Inside the Mind of IT

04-17-18 Drift Announces $60 Million Series C

04-16-18 Private Equity Investment in Digital Marketing M&A Doubled Last Year

04-13-18 Zaius Raises $30 Million Series B

04-12-18 Oracle Expands Customer Data Capture and Access

04-11-18 6sense Acquires ZenIQ ABM Platform

04-10-18 IBM Backs Blockchain-Based Global Identity Network

04-09-18 Life's Mysteries Revealed

04-06-18 Alexa, Write Me a Newsletter

04-05-18 It's Now Cool to Bash Facebook

04-04-18 CDP Lytics Raises $14 Million

04-03-18 Nift Raises $16.5 Million; TravelClick and Accenture Make Acquisitions

04-02-18 Latest from Our Department of the Obvious

03-30-18 Facebook to End Targeting with Third Party Data

03-29-18 The New Battle For Access to Customer Data

03-28-18 Adobe Launches Unified, Persistent Customer View

03-27-18 Companies Plan to Skirt GDPR Consent Requirements

03-26-18 CDP mParticle Adds View of Complete Customer Record

03-23-18 How to Think Like an IT Manager

03-22-18 RedPoint Global, Segment, and More

03-21-18 Salesforce Buys MuleSoft for $6.5 Billion

03-20-18 Amperity CDP Expands Availability of Multiple Customer Views

03-19-18 CDP Institute Launches European Branch

03-16-18 Still More Ways for Consumers to Sell Their Data

03-15-18 Salesforce Launches New Small Business Editions

03-14-18 Is 'Direct Mail News' an Oxymoron?

03-13-18 GDPR Leads Drawbridge to Shut European Media Business

03-12-18 Does Personalization Matter?

03-09-18 BlueVenn CDP Connects to FullContact for Data Enrichment

03-08-18 Let's Bust Some Myths

03-07-18 RedPoint Global Releases Packaged Solution for Retailers

03-06-18 Bedrock Data Adds Unified Customer Database

03-05-18 Will AI Replace Business Analysts?

03-02-18 Placed Offers Free Location Data

03-01-18 Customer Success Vendor Totango Raises $9 Million

02-28-18 Amazon Spends $1 Billion for Ring Home Security Tech

02-27-18 SmarterHQ Expands Customer Identity Resolution

02-26-18 CDP Institute Releases Vendor Comparisons

02-23-18 Consumer Data Still Up for Grabs

02-22-18 Accenture Launches Service to Test New AIs

02-21-18 Location-Based Targeting Keeps Getting Better

02-20-18 Tapad Launches a CDP

02-19-18 BlueVenn Adds Marketing Agency Services

02-16-18 IT Role in Data Governance

02-15-18 mParticle, LiveRamp, Windsor Circle

02-14-18 Deep Thoughts about the Future of Data

02-13-18 CDP Vendors Make New Friends

02-12-18 One-Quarter of Consumers Put Privacy First

02-09-18 Selligent Relaunches as Marketing Cloud and CDP

02-08-18 Evergage CDP Launches in Europe

02-07-18 Acxiom May Spin Off Marketing Services Business

02-06-18 Advanced Attribution and Marketing on Public Screens

02-05-18 Retailers Focus on Location Data

02-02-18 Advertisers Fight Back Against Fraud and Unsafe Placements

02-01-18 How Companies Fail to Build Trust

01-31-18 Evergage CDP Buys MyBuys Targeting Business

01-30-18 BigID Raises $14 Million to Find Personal Data in Company Systems

01-29-18 How Big Is the Data Literacy Gap?

01-26-18 Personalization Increases Revenue up to 21%

01-25-18 Screen6 Adds Real-Time Identity Graph Update

01-24-18 GoDaddy Buys SMB Marketing Firm; Also, Society is Collapsing

01-23-18 Adobe Campaign Adds Hadoop Connector

01-22-18 Google Adds Connectors to Load Salesforce Data

01-19-18 GDPR Won't Kill Audience Data

01-18-18 CDP Institute Publishes Vendor Classification Plan

01-17-18 Comments on Facebook News Feed Change

01-16-18 Automated Media Buying and More

01-15-18 CDPs Help Retailers Improve In-Store Personalization

01-12-18 Brands Should Take Social Positions. Or Not.

01-11-18 Who's a CDP?

01-10-18 Voice Changes Everything

01-09-18 The Non-Marketer's View

01-08-18 Let's Worry About GDPR

01-05-18 BlueVenn Buys LEAP Media Solutions

01-04-18 Merkle Buys HelloWorld Loyalty Platform

01-03-18 Terminus Buys BrightFunnel

01-02-18 CDP Industry Doubled In 2017: CDP Institute Report

12-22-17 What Will Replace Paid Media?

12-21-17 How Marketers Know If They've Been Naughty or Nice

12-20-17 New Challenges, New Hope for Programmatic Advertising

12-19-17 How Can Retailers Be Saved? Three Opinions.

12-18-17 Leadspace Raises $21 Million Series C

12-15-17 Is Privacy News an Oxymoron?

12-14-17 mParticle Adds Xbox Data Collection

12-13-17 Reality Makes a Comeback

12-12-17 Better Tools for Marketing in Mobile Apps

12-11-17 77% of Global Web Pages Track User Identity

12-08-17 Let's Wallow!

12-07-17 New Friends for Everyone

12-06-17 The Quest for Brand Safety

12-05-17 NGDATA CDP Raises $19 Million Series C

12-04-17 A Few Good Surveys

12-01-17 Product News from Tealium, Swrve, ironSource

11-30-17 Tips for Effective Customer Messages

11-29-17 Paying Consumers for Their Data

11-28-17 What's on Your Mind?

11-27-17 Time Inc. Bought by Meredith Corp. in Koch-Backed Deal

11-22-17 Three CDP Vendors Reach Deloitte Fast 500

11-21-17 Online Giants Face New Threats

11-20-17 Integrating Third Party Data Keeps Getting Easier

11-17-17 Segment CDP Announces GDPR Compliance Features

11-16-17 Consumers Fear Cyber Attacks

11-15-17 Twins Separated at Birth

11-14-17 Martech Spend is Falling: Gartner Survey

11-13-17 Less Hype, More Results for Account Based Marketing

11-10-17 Improved Databases for Storing Customer Data

11-09-17 If You Can Fake Authenticity, You've Got It Made

11-08-17 More Cross-Channel Options for Salesforce Marketing Cloud

11-07-17 Amex and Partners Launch Targeting Service

11-06-17 Some Things Can't Be Explained

11-03-17 CrossEngage CDP Raises $5.8 Million

11-02-17 Research to Help Marketers

11-01-17 New Places to Find Location Data

10-31-17 New Frontiers in Automated Content

10-30-17 Amazon and Walmart Continue to Duel for Retail Dominance

10-27-17 What Do Software Buyers Want?

10-26-17 Amperity CDP Raises $28 Million Series B

10-25-17 Unsteady Progress Towards Unified Customer Data

10-24-17 Where Do Good Ideas Come From?

10-23-17 ActionIQ Raises $30 Million Series B

10-20-17 The Biggest Threat Facing Marketers

10-19-17 Hearst Buys Rodale Print Operations

10-18-17 Is Customer Experience Really King?

10-17-17 Here's a Look at Visual Marketing

10-16-17 State of Personalization

10-13-17 How Retailers Market to Their Own Customers

10-12-17 8% of B2B Buyers Never Received a Bad Sales Call

10-11-17 Combining First and Third Party Data

10-10-17 Headwinds for the Duopolists

10-09-17 Signs of the Times

10-06-17 Retail's New Mantra is Convience, Not Location

10-05-17 Bluecore Raises $35 Million, BlueConic Connects with Acxiom

10-04-17 Proving the Value of Artificial Intelligence

10-03-17 Databases Get Smarter; People, Not So Much

10-02-17 Data Sharing Gets Smarter

09-29-18 Schema Automation, Attribution, and Privacy

09-28-17 Nielsen Buys Visual IQ

09-27-17 Avoid Chatbots with Russian Accents

09-26-17 Blasts from the Past

09-25-17 SAP Buys Gigya

09-22-17 HubSpot Adds Motion AI and Scott Brinker

09-21-17 Today's Newsletter Published Itself

09-20-17 Lytics and mParticle Add New Modules

09-19-17 BlueConic Offers Free CDP Readiness Assessment

09-18-17 Fun with Martech Funding

09-15-17 Personalization Vendors Expand Their Scope

09-14-17 Amperity Reveals Its Customer Data Platform

09-13-17 Location, Location, Location

09-12-17 Amazon 1-Click Patent Expires

09-11-17 Interactive Ads Made Easy

09-08-17 CDP Institute Mulls Standardized CDP Categories

09-07-17 New Deals Reshape Marketing Industry

09-06-17 Visual IQ Adds Individual-Level Attribution

09-05-17 Consumers Are Happier Than You Think

09-01-17 Martech Buyers Skip Formal Requirements

08-31-17 Watching the Elephants Dance

08-30-17 Two (Billion) Heads Are Better than One

08-29-17 Amplero Raises $17.5 Million

08-28-17 Blockchain Ads, Video CRM, and Mobile

08-25-17 State of Customer Engagement Is Worse Than You Think

08-24-17 Back Off Man, I'm a Scientist

08-23-17 CDP Institute Adds Seven Sponsors

08-22-17 Gee-Whiz Technology

08-21-17 Hotter Than An Ethiopian Food Truck

08-18-17 More Data for Customer Profiles

08-17-17 Do Buyers Prefer Product Information To Case Studies?

08-16-17 Ways to Get Data: Build, Buy, or Steal?

08-15-17 Fast Delivery Is New Front in Retail Battle

08-14-17 Appboy Adds CDP Connectors

08-11-17 Analytics Is Over 25% of Most Marketing Budgets

08-10-17 Things You Might Not Know

08-09-17 Evergage Raises $10 Million

08-08-17 Data Drives Everything

08-07-17 Location Data Gains Importance

08-04-17 Retailers Plan AI-Based Personalization

08-03-17 HubSpot and Zeta Global Buy AI Tools

07-14-17 Consumers Search for Simplicity

07-13-17 Segment CDP Raises $64 Million

07-12-17 New Data Measures CDP Industry Growth

07-11-17 Media Vassals Rebel Against Facebook and Google

07-10-17 Marketing Metrics via Chatbot

07-07-17 What's in a Name?

07-06-17 15% of B2B Firms Have Customer Data Platform

07-05-17 Three Ways to Make Buying Easier

06-30-17 Blasts from the Past

06-29-17 Show Marketing Impact on Sales

06-28-17 Google Hit with $2.7 Billion Anti-Trust Fine

06-27-17 Data Management Is Fun!

06-26-17 Yesterday's News Today

06-23-17 What's on Marketers' Minds?

06-22-17 Tech Gets Better; The World, Not So Much

06-21-17 Better Marketing Through Science

06-20-17 It's a Post-Mobile World

06-19-17 What Do Readers Want?

06-16-17 Marketing of the Future

06-15-17 Highspot Raises $15 Million

06-14-17 Martech Vendors Make New Friends

06-13-17 AI-Powered Dynamic Ad Content

06-12-17 Services to Replace Retail As We Know It

06-09-17 New Integrations for CDP Vendors

06-08-17 Cheetah Digital Emerges From Experian Spin Off

06-07-17 Segment Adds Cross Domain Analytics

06-06-17 Marketing Technology Stuff

06-05-17 Fake News, Ad Fraud, and Ad Blocking

06-02-17 Retailers Chase In-Store Personalization

06-01-17 Cosmetics and Customer Experience

05-31-17 Vista Equity Partners Buys Lithium

05-30-17 Data on Data-Driven Decisions

05-26-17 Demandbase Adds $65 Million Funding

05-25-17 Specialized Storage for Customer Data

05-24-17 New Places to Get Data

05-23-17 Vendors Add AI-Based Features

05-22-17 Consumers Don't Trust You

05-19-17 Let's Talk About Chat

05-18-17 Marketing Automation Revenues Hit $4 Billion

05-17-17 Ad Targeting from Clever to Creepy

05-16-17 NGDATA, AgilOne, and Accenture Find New Partners

05-15-17 Another Day, Another $10 Million

05-12-17 Consumers Trust Biometrics More Than Passwords

05-11-17 The Whole World Is Tracking

05-10-17 Help for Local Marketers

05-09-17 Platforms Galore

05-08-17 Finding Profit in Adtech Industry Woes

05-05-17 Marketers Need To Give The Right Digital Experiences

05-04-17 Personalized Marketing Keeps Getting Easier

05-03-17 Vendors Bundle Services with Technology, Or Not

05-02-17 Everyone Is Confused About Customer Data

05-01-17 Zeta Global Raises $140 Million

04-28-17 New Personalization Solutions

04-27-17 What's the Key to Small Business Marketing Automation Success?

04-26-17 Microsoft Connects LinkedIn Data to Dynamics 365 for Sales

04-25-17 New Tools for Content Marketing

04-24-17 What Consumers Want

04-21-17 Account Based Marketing Vendors Add Sales Tools

04-20-17 Yext, MuleSoft, and Defining CDPs

04-19-17 Reltio Takes $40 Million and Oracle Buys Moat

04-18-17 AI-Based Advice for Data Integrators, Marketers, and Sales People

04-17-17 Specialized Systems for Publishers and Casino Marketers

04-14-17 Brand-Safe Ad Placements, Shrinking Call Centers, and Other Signs of the Times

04-13-17 Bad News About Customer Experience

04-12-17 Ad Agencies Add Tech Resources

04-11-17 Melissa, Sprinklr and Magento Expand Their Scope

04-10-17 12% of Companies Have a Separate Digital Marketing Team

04-07-17 Who Watches TV Watchers? Everyone.

04-06-17 Marketers Are Frustrated by Martech

04-05-17 Russian Mariachi Music

04-04-17 ActionIQ Raises $13 Million

04-03-17 Monetate and Teradata Extend Their Marketing Solutions

03-31-17 Fun Tech Stuff

03-30-17 New Services Based on Customer Identity

03-29-17 Cloud Systems, Martech Integration, and Privacy

03-28-17 CIO Focus Is Cloud Migration, Not MarTech

03-27-17 More Data Powers Better Marketing Analytics

03-24-17 McKinsey Puts CDP at the Heart of Modern Marketing

03-23-17 CDP Mysteries Solved!

03-22-17 The Joy of Identity Management

03-21-17 Clouds Don't Solve Integration Woes

03-20-17 Ad Agencies Face New Challenges

03-17-17 Tech Expands Its Role in Advertising

03-16-17 Campaign Monitor Buys Tagga Customer Data Platform

03-15-17 Most Marketers Control Their Own Tech Choices

03-14-17 Martech? Been There, Done That.

03-13-17 Personalization Choices Keep Getting Better

03-10-17 Networked Services Will Change Your Life

03-09-17 Artificial Intelligence Streamlines Customer Data Management

03-08-17 CDPs Are Not Snake Oil, and Other News

03-07-17 Personalization at Scale Gets More, Um, Scaley

03-06-17 News from RedPoint Global, Minitab, and Pegasystems

03-03-17 Tracking Behavior Keeps Getting Easier

03-02-17 Identity Verification Takes Center Stage

03-01-17 50% of Marketers Report Poor Alignment with Corporate Goals

02-28-17 Advanced Math Will Optimize Marketing If Capitalism Survives

02-27-17 Specialized Marketing Automation Attracts New Investments

02-24-17 Marketers Are Concerned But Optimistic

02-23-17 Tech Gets Better But Organizational Roadblocks Remain

02-22-17 Assembling Data Without CDPs (Not That You'd Want To)

02-21-17 MarTech Hasn't Stopped Growing

02-17-17 Alien Martech! News from Abroad

02-16-17 Everybody Loves Surveys

02-15-17 Customer Experience Is More Than Marketing

02-14-17 It's Valentine's Day: Let's Talk Relationships

02-13-17 Adtech Gets Social, Mobile, and Global

02-10-17 CDP Geek Weekend: Data Lakes, Predictive Analytics, and Drone Racing

02-09-17 Advertising Just Keeps Getting Smarter

02-08-17 O Canada! News from the North

02-07-17 Making Good Use of Customer Data

02-06-17 Cross Device Data Vendors Play Nicely with Others

02-03-17 BlueConic Offers Suggestions, Radius Offers to Clean Your Data, Aprimo Offers a Survey

02-02-17 Future of Advertising: Amazon, Snapchat, FCC Rules

02-01-17 Let's Worry About Data Protection

01-31-17 Leveraging Email for Ads, Web Sites, and Customer Service: LiveIntent & LiveRamp, TowerData, SuperOffice

01-30-17 Measurement Is Top Marketer Priority: IAB & Winterberry, mParticle & comScore, AutoHook & Everybody

01-27-17 Five Insights into The CDP Industry Via Omniata, Hull.io, and Fishbowl

01-26-17 All About Apps: AppDynamics, Button, Accenture Technology Vision

01-25-17 Internet of Things: Ready or Not, Here It Comes

01-24-17 Advertising Outside the Walled Gardens: Viant Buys Adelphic, NinthDecimal Adds Acxiom Data, Tapad Enhances WideOrbit

01-23-17 Looker, Kount and Aprimo All Make New Connections

01-20-17 Data, Data Everywhere: Intertrust, Brandwatch, and Mighty AI

01-19-17 Location, Location, Location: Look Who's Tracking

01-18-17 CDP Industry to Reach $1 Billion in 2019

01-17-17 Ascent360 and AppsFlyer Raise Money; Cloverleaf Creates Emotional Retail Shelves

01-13-17 Eulerian CDP Raises $5.3 Million; Acclerize Upgrades CAKE; Logtrust Raises $11 Million

01-12-17 Clutch Grabs Persio, FollowAnalytics Adds AI-Powered Campaigns, Marketo Probes Marketer Attitudes Towards Tech

01-11-17 D&B Buys Avention, Hortonworks and Neustar Address IoT Security, Velocidi Raises $12 Million

01-10-17 Networked Insights Raises $30 Million, Tru Optik Launches OTT Marketing Cloud, Allocadia Finds Value in Measurement

01-09-17 Signpost Lets AI Design Campaigns; Listrak and Bridg Expand into Advertising

01-06-17 Freshdesk Adds Data Integration, SmarterHQ Eyes New Industries, Wunderman Finds Consumers Want Brands That Care

01-05-17 NGDATA Gets More Funding, Taboola Buys Commerce Sciences, Acxiom Adds Self-Service Audience Selection

01-04-17 So Many Trends: Influencer Marketing, Social Media Marketing, Content Platforms

01-03-17 New Tech to Create Alternate Realities: Uru, Cimagine, Hubblo

12-23-16 Singing the Customer Data Platform Blues

12-22-16 AdTech Ups and Downs: Better Targeting, More Fraud

12-21-16 More Money for Dynamic Yield Personalization and Ditto Labs Photo Tagging; More Location Marketing Technologies for Pur

12-20-16 Nielsen Buys Gracenote for Content Metadata; Datorama Builds Voice Interface to Alexa; BlueVenn Combines CDP with Journ

12-19-16 Iterable Raises $23 Million; Artificial Reality Growing Very Quickly; Adobe Launches TV Ad Planning Platform

12-16-16 Data-Driven Advertising Keeps Growing: Salesforce Exploits Krux, DataXu Uses nToggle, IAB on IoT

12-15-16 It's All Attribution: SAP/Abakus, IRI, Profitero

12-14-16 Neustar Bought for $2.9 Billion, Conversica Raises $34 Million, ownerIQ Takes $6 Million

12-13-16 Pyze Mobile Marketing Adds Channels; Inovvo Mobile Analytics Adds Cloud Version; Visual IQ Attribution Adds Agency Part

12-12-16 Sprinklr Introduces Audiences, SnapLogic Raises $40 Million, Surveys Show Need for Unified Customer View

12-09-16 Neustar Adds Third Party Data; BlueKai Adds Near Location Info; RadiumOne Adds 70 Partners

12-08-16 mParticle Ingests SaaS Data; SessionM Links to POS with LoyalTree; Emotion Detection Connects Computers to People

12-07-16 Usermind Exposes Its Customer Data; Fishbowl Imports Restaurant Data from Olo; Criteo Automates Ad Creation

12-06-16 Lotame Measures TV Audiences, Throtle Uses Drawbridge Device Graph, Proof Estimates Marketing Impact

12-05-16 IT Prioritizes Security Over Martech; Consumers Prefer Chatbots to Live Agents; CDPs Need Persistent Data

12-02-16 Manthan Adds Smart Targeting, Clarion Capital Buys Madison Logic, Magisto Expands Its Marketing Video Features

12-01-16 Emarsys, ConsumerTrack, and Valassis All Expand Use of Machine Learning

11-30-16 Data Prep Market to Reach $4 Billion; Birst 6 Enables Self-Service Data Prep; GroupM Platform Will Prep Data for You

11-29-16 Accenture Sees Focus on Customer Experience Innovation; Stirista Offers Contact Data; Commerce Signals Links Ads to Off

11-28-16 Agile May Slow Database Development; MapR Speeds Deployment; Verizon Expands Tracking

11-22-16 Basket Lets Shoppers Share Prices; Extole Rewards Retail Advocates; Tenjin Offers Self-Service to Mobile Marketers

11-21-16 Episerver Expands Its Personalization; Sprinklr Buys Little Bird; GE Buys Wise.io

11-18-16 MediaMath and LiveRamp Keep Growing; More Content Doesn't Get More Attention

11-17-16 TV-Watching Robots and Big Data for Marketing Measurement

11-16-16 BlueVenn Surveys Marketers; Lytics and Omeda Offer Marketers a Platform; Evergage Gives Marketers Advice

11-15-16 xAd Buys WeatherBug, PlaceIQ Adds Nielsen Catalina Data, Drawbridge Offers Free Tests

11-14-16 Crayon Raises $3.35 Million, Study Finds Non-Technical Martech Managers, Fujitsu Launches CDP-Based Product

11-11-16 AscentCRM Now Ascent360, mParticle Partners with Pinterest, ActionIQ Simplifies CDP Data Load

11-10-16 CallidusCloud Acquires Datahug, Couchbase Adds Analytics, Half of World Airports Track Visitors

11-09-16 Tableau Moves Into Data Management, Zendesk Adds a Customer Data Store, DealerVault Controls Auto Dealer Data

11-08-16 Treasure Data Raises $25 Million, Emarsys Adds $22.3 Million, TrendKite Takes $16 Million

11-07-16 Mobile Internet Overtakes Desktop, Foursquare Picks Drawbridge for Cross Device, Forrester and Verint Partner for CX

11-04-16 Walker Sands Martech Survey, Adobe Sensei Takes a Bow, Weber Shandwick Survey on AI

11-03-16 Axway Introduces AMPLIFY, Progress Launches DataDirect, MDM Institute Sees Growing Demand

11-02-16 Fospha Buys iJento, Datorama Links with LiveRamp, Dataiku Takes $14 Million

11-01-16: Nielsen Adds Pathmatics Data, Spongecell Raises $10.5 Million, PRO-Smart Adds Intelligent Cross-Sell

Press Release: Customer Data Platform Institute Helps Marketers Build a Unified Customer View

10-31-16: CDP Institute Launch, CDP Blues, Customer Data Survey

10-28-16: FCC Privacy Rules, Oracle Audience Builder, Hull.io Review

10-27-16: Mobile Internet Share; Mobile at Retail; Criteo Predictive Search

10-26-16 BloomReach Buys Hippo, Qubit Engine Finds Revenue, AES Offers Psychographic Persuasion

10-25-16 Conductor Unveils Insight Stream, NetBase Analyzes Customer Experience, IBM Hybrid Cloud Adds Pitney Bowes Location Ser

10-24-16 Weather Company Launches Watson Ads, Land of Nod Case Study on Cross-Device, Hijacked IoT Devices Powered Internet Atta

10-21-16 Infer Connects to Microsoft Dynamics, Wipro Buys Appirio, Invoca Announces Voice Marketing Cloud

10-20-16 MarTech Investments Hold Steady, ChiefMarketer on Customer Data Foundation, CDP Arrives on Gartner Hype Cycle

10-19-16 AI Matches Human Speech Recognition, Nedbank Case Study on Data-Driven Customer Relationships, Datorama Review

10-18-16 Leanplum Raises $29 Million, Urban Airship Grows Mobile Intelligence Business, Swrve Adds Conversations to Mobile Apps

10-17-16 PlaceIQ Takes Alibaba Funds, MaxPoint Adds CRM Data to Location Targeting, Marketers Are Not Main Users of Business Int

10-14-16 Adobe Audience Manager Adds Infogroup Data, LiveRamp Introduces IdentityLink, Curata Connects Content to Cash, Gartner

10-13-16 LiveRamp Introduces IdentityLink, mParticle CDP Raises $17.5 Million, LeadMD Offers Marketing Maturity Benchmark

10-11-16 Ipswitch Finds IT Struggles with AI, Questions on Cross-Device Match Rates, Research on Data-Driven Marketing Organizat

10-10-16 iPerceptions Adds Datacratic Intent Tech, Burden of Data Wrangling, Econsultancy on Better Cross-Device Marketing

10-07-16 TapFwd Adds Mobile Data Marketplace, ownerIQ Sees 2nd Party Data, Average Website Uses 75+ Vendors

10-06-16 NGDATA Buys Rednun, Optimove Launches Optibot, Episerver Buys Optivo

10-05-16 Blueconic on CDPs, Salesforce Buys Krux DMP, mParticle on App Marketing Data

10-04-16 Reltio Review, Segment Analyzes Mobile API Traffic, Umbel on Sports Marketing

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Privacy and gift horses

Data Privacy is a tricky business. While it may seem obvious that securing more privacy is good, it may not be worth the price or trade-off involved, per the Amazon and VPN items. So, what trade-offs should we make or take care to avoid?

--Susan Raab, Editor

Send us your news & comments

The better to see (and hear) you with

Surveillance-as-a-service: brought to you by Amazon

If you've been wanting an aerial robot for in-home security sweeps, or a camera screen to swivel at your every move, Amazon's got you covered. Over a dozen new devices and services monitor more of your home and car, and will offer you the chance to pay for the privilege.

New tools let developers write private applications for the web

Aleo launches privacy software toolkit in new programming language for browsers

Start-up privacy tech company, Aleo, has launched a blockchain developer kit to make writing zero-knowledge proofs (ZKPs) easy and scalable. The new language enables developers to "build private applications without a degree in cryptography."

20 UAE dubai flag.png

IT'S THE LAW

October 1: the UAE's DIFC Data Protection Law is fully in effect, having completed its transition period. This is the first comprehensive privacy law in the country and puts it on par with international standards, working toward facilitating transfer of personal data from the EU.

Tips to manage privacy in-house

Forbes Technology Council has provided a core list to stay ahead of privacy requirements, including integrating customer data, understanding where data resides, developing documented audit trails - and, naturally, subscribing to relevant publications.

Exterro: Legal departments see big DSAR increase in midst of overall crisis management

A new Exterro report based on a survey of in-house lawyers, found increased workload, corporate belt-tightening concerns, and difficulty managing DSAR requests.

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Free VPNs not free or safe

VPNs, which are often employed by users to provide anonymity on the Internet and to mask internet search history, are in high demand now particularly for those who hope to maintain access to TikTok and WeChat with a looming government ban. Free VPNs promise to do that but the real price is often ad exposure and exposure of your encrypted data.

Privacy Software

Customer Experience Matrix review: SkyPoint Cloud combines CDP with Privacy Management

CDP Institute News:

CDPI Slack channel -- Join us to talk about privacy and martech.

CDPI Privacy Glossary -- New: Zero Knowledge Proof, Surveillance-as-a-Service, DIFC Data Protection Law

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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

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