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October 12, 2020

Twilio to Buy CDP Segment for $3.2 Billion

Twilio to Buy CDP Segment for $3.2 Billion

Forbes

CDP vendor Segment has agreed to be bought by communications platform Twilio, according to a Forbes report. Price is set at $3.2 billion. Segment would be by far the largest CDP vendor to be acquired. See this Customer Experience Matrix blog post for more analysis.

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Early Days for CDP in APAC: CDP Institute Study

CDP Institute

CDP Institute has published an in-depth look at the CDP market in Asia-Pacific countries. Lots of interesting insights on differences by buyer types, regional differences, COVID-19 impact, and more. Thanks to our intrepid author, Chitra Iyer.

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B2B Buyers Changed Priorities Due to COVID-19: DemandGen Report

DemandGen Report

COVID-19 has had a mixed impact on B2B purchases, delaying some and accelerating others, according to this DemandGen Report study for Demandbase. Functionality (73%) and pricing (72%) nearly tied for the top vendor selection criteria, with ease of use (56%) further down the list. Integration wasn’t an option on the questionnaire although some respondents wrote it in.

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